Brian Edwards Media

Chocolate as it should be.

dairy-milkAll power to the consumer! Cadbury is removing the palm oil from its chocolate and going back to cocoa butter.  There has to be an acknowledgement of the media here – without the media coverage, who would have known they’d ever put the darned stuff in our favourite food group? Ethical and ecological issues aside, chocoholics claim that the new recipe had an icky texture, but if it’s got chocolate in it, you can get used to anything.

What was impressive was the information that Cadbury contacted and talked to Auckland Zoo, which had protested and withdrawn the brand from sale. All too often big business is arrogantly dismissive of those down the chain.

It’s one of those rare win-wins.  We get decent chocolate – the forests get a tiny reprieve.  So, well done, Cadbury.

8 Comments:

  1. It is the successful companies that *Do* respond to customers wants; the likes of GM didn’t. That’s the market – unimpeded – for you; whereas state monopoly does not have to change anything – we get what we are given with them regardless of protest.

  2. “Listened to our Customers” What Rot!
    Cadbury’s watched their sales plummet and had to back off and save face before sales became non existent.
    If i heard correctly on last nights news, they will not be taking the Palm Oil out of the smaller bars.

  3. You may perhaps have over-reached by supposing that big-bar Cadbury’s was “decent chocolate” in the first place …

    • Ok, fair enough. It’s just that chocolate – and even the thought of chocolate – tends to get me over-excited.

  4. What do you mean ‘Rot’ John? They changed due to sales plummeting; that’s a good thing. As I said, a bad business can’t get away with selling bad products for long, unless it is a government monopoly or government favored interest. It is customer preferences that decide which companies succeed & which don’t – loss is as important as profit in a market economy (well mixed economy to be accurate). Each dollar spent is a vote for that product, if the spender doesn’t agree with that product; he spends his dollar voting for somewhere or to someone else’s product.

  5. I have always bought Whitakers, a) because I prefer it, and b) it is made locally by a ‘small’ company.

    It was in any event a very clever marketing campaign by Whitaker, worthy of Brian Edwards Media. Perhaps you should now seek to add Cadbury to your client list.

  6. I like Whitakers with the nuts’n’fruit. I don’t like chocolate with palm oil, I like it natural and crunchy. I like things used with natural ingredients because it tastes much nicer.

  7. I thought it suspicious Cadbury launched a whole lot of changes just after sone survey or another pronounced them “NZ’s most trusted brand”, or something.

    I thought at the time the level of corporate dissonance at Cadbury’s must be staggering if they thought they could get away with multiple changes that produced a smaller product of inferior manufacture in new packaging all at once.

    They may have got rid of the palm oil, but the other two sneaky changes – reducing the size but not the price and changinging the packaging – have been retained.

    Still, I feel sorry for their marketing dudes. They are all probably looking for new jobs now, and is going to want to hire the team who screwed up Cadburys?