Comments on: Why should we care about Radio New Zealand?

By: Chris Mann

Chris Mann — Wed, 17 Mar 2010 07:34:13 +0000

Lloyd Scott and Vickie McKay are in fact national treasures. It is the best of national radio in my opinion. Concert FM is the easiest political target Jonathon Coleman or his string puller Stephen Joyce will ever find. Any token of sponosrship or advertising there will kill it eventually. I’m having a classical music education there, in fact as someone told me, anyone who listens to Classical FM is in fact a student of music.

By: Save Radio New Zealand campaign goes viral « Save Radio New Zealand

Save Radio New Zealand campaign goes viral « Save Radio New Zealand — Sun, 07 Mar 2010 22:30:05 +0000

[...] you go, check out this blog from Radio NZ legend Brian Edwards. Brian explains why Radio NZ is so important to our country and our [...]

By: BE

BE — Mon, 01 Mar 2010 22:28:44 +0000

In the past ad companies have spent a lot of money trying to sell products to older & wealthier demographics. But they now have access to real-time purchasing data from companies like Fly-Buys, they know that trying to market to those people is basically a waste of money. They just don’t make purchasing decisions based on marketing campaigns.

OK, I’ll take your word for it.

By: Danyl Mclauchlan

Danyl Mclauchlan — Mon, 01 Mar 2010 20:14:40 +0000

That argument always amazes me, as it does all of my friends who are in the same demographic as me – wrinklies or near wrinklies. We’re all huge consumers relative to our children and grandchildren. We have disposable income. Maybe it’s a chicken and egg problem. We don’t change brands because advertisers think we don’t change brands so they don’t pitch their products to us.

Consider car ads: ten years ago the typical car ad showed an older couple driving the car through a forest listening to classical music. Now they show young people driving to the beach listening to pop. 50+ people still buy about 99% of new cars in this country, but they aren’t influenced by television ads and young people are.

By: BE

BE — Tue, 23 Feb 2010 01:50:45 +0000

Can I take another tack and ask why the Government doesn’t force Government Departments across the board into Commercial imperitives.

Excellent idea. And to prevent people missing the ad breaks, why not ad breaks to advertise the upcoming ad breaks.

By: PeeMack

PeeMack — Mon, 22 Feb 2010 23:07:55 +0000

Can I take another tack and ask why the Government doesn’t force Government Departments across the board into Commercial imperitives.
Can I suggest ad breaks in Parliament to pay for the MP’s? This Question time is brought to you by “Carefree Tampons”. Or maybe ad breaks in Afghanistan to pay for the medicine and ammunition. Or ten second ad breaks in public toilets after every third sheet? ( Can’t make them too long )Or ad breaks during operations in public hospitals to pay for the surgeons and nurses.( We could make them public ) Maybe the police could all break into song and dance periodically at protests or at rugby tests….”We are the blokes from down on the farm, we really like our cheese, theres no better taste than Chesdale, it never fails to please”. Nothing like a good “advertisment”in the middle of a riot to change the toneof proceedings.
Or the creme de la creme, ad breaks in the High Court to help pay for their huge budget.
Todays Judge and Counsel are brought to you by Faye Richwright and Blue Chip Investments.
I think it’s quite an interesting idea when you think about it and maybe even a valid one for a Government dedicated to everyone paying their way.

By: Cath Harkins

Cath Harkins — Mon, 22 Feb 2010 22:54:03 +0000

If we lose National Radio we have those who voted NATIONAL to blame. You know who you are! You care for no one but your own property tax-free properties.

By: BE

BE — Mon, 22 Feb 2010 09:48:44 +0000

Still, 38 mill is a fearful lot of money to prop up a few radio stations. The govt. shouldn’t be in the business of radio and TV stations anyway, which should be absolutly free of political taint. They all should be left to the entrepreneurs of this world — the Rupert Murdochs and the John Malones etc .

Well, you can’t have public radio without the government being in it. But that’s very different from the government interfering in the programming or editorial side of public broadcasting. In New Zealand, as in other countries with a public broadcasting service, the Minister of Broadcasting is prevented by law from giving instructions on programme or editorial matters to the organisation. Funding is of course a separate issue. Without public broadcasting we would never have had the BBC. And as for Murdoch and co’s contribution to broadcasting, I can only quote John McEnroe – you have to be joking!

By: Joe the Italian

Joe the Italian — Mon, 22 Feb 2010 07:51:32 +0000

Sorry, Brian. Danyl Mclauchlan is right. Whatever we might think of advertisers, they aren’t stoopid. People who listen to RNZ aren’t affected by advertising. Sure, we may have a few dollars and spend on ourselves and our grandchildren. But that spending isn’t determined by advertising on radio and television! As a group we are far too discriminative and analytical. If we weren’t we would be listening to Rock FM.

By: Clifford Gretano

Clifford Gretano — Mon, 22 Feb 2010 05:50:06 +0000