Brian Edwards Media

Archive for August, 2010

The Trouble With 3 News and How To Fix It.



Today’s Herald reports an increase of 5% among viewers in the 5+ demographic for One News over the past year, giving the bulletin a cumulative nightly audience of 665,100. 3 News’ audience in the same demographic over the same period declined by 15% to 375,190 viewers. Put simply, 3 News has just over half as many viewers at One News.

Setting aside the argument that TV3’s target audience is the 18 to 49 demographic, having just over half of your competitor’s audience is not a good look when you’re arguing that you’ve got the better product. And it’s an even worse look when that  target audience is also falling.

My personal view is that 3 News is the superior product, or at least it would be if it dealt with a situation that I’m convinced is not only keeping viewers away but driving them away – the dual newsreading/reporting role of Mike McRoberts.  Read the rest of this entry »


Thoughts on the Recent Life of an Embattled MP – An Invitation to Imagine

Imagine this. You’re a public figure. An accusation has been made against you, not of any criminal act, not even of breaching any rule, but of displaying an attitude of entitlement to the perks of office. Others have been as guilty as you, some more guilty. But the world seems largely uninterested in them. Its focus is almost entirely on you.

Imagine that for months you are vilified daily in the press, on radio, on television, on the Internet, to your face, behind your back.  Imagine that this relentless attack goes beyond what you have done to what you are said to be –  a person without integrity, without conscience, egotistical, narcissistic, a sponger on the public purse, a waste of space. Imagine being branded ‘worthless’.

Imagine not being able to open a newspaper, listen to radio, watch television, surf the Net without finding this judgement of your character somewhere expressed. Imagine it happening every hour of every day for months.   Read the rest of this entry »