Who the hell is buying all these cookbooks?
Posted by BE on December 31st, 2010
The leader in the latest Listener looks at the likely effect of the e-book on the publication and sale of the printed word. As a virtual non-reader, now for the first time enjoying reading newspapers, magazines and books on my iPad, I suspect that the effect, if not fatal, will be both negative and significant.
But what interested me most in the Listener editorial was to learn that, in an otherwise flat book market in 2010, Annabel Langbein’s – her surname, if you’re interested, means ‘longlegs’ – The Free Range Cook had sold 88,400 copies. As the Listener rightly pointed out, ‘This is a phenomenal figure for a New Zealand-published book, which would more commonly sell fewer than 5,000.’ ‘Phenomenal’ may almost be an understatement. It’s bloody amazing.
It helps of course to have your own television series. Thanks in no small part to the small screen, the newly-damed Alison Holst may well have sold more cookbooks than Ms Langbein, but not in a single year. And there were Graham Kerr and Des Britten and Hudson and Halls and others whose names I have forgotten.
But you don’t have to be on television to sell a cookbook. Indeed the cookbook seems to have displaced the sports book as the publication most likely to succeed. Non-fiction authors expecting their just-published memoir to head the top-ten-selling non-fiction books in any one week, are likely to find themselves at #9 for the first week and nowhere at all thereafter. To rub salt into the wound, six of the books above them will have been cookbooks. As a nation we appear to be obsessed with food. And our obsession is fed and fattened by television, where you can not only see three cooking programmes on a single channel on a single evening, but indulge yourself in non-stop, 24-hour viewing of channels devoted to nothing else.
You can of course do that for free, or virtually for free. But you have to buy a cookbook. So the question remains – why do Kiwis buy so many cookbooks? Read the rest of this entry »
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Some of you may have thought I was overstating the descent of the New Zealand Herald from quality broadsheet to trash tabloid in yesterday’s post. If so, today’s front page might just give you pause for thought. The style of the Hotchin headline - provocative quote from bad guy, screamer fonts, cut-through red for the damning evidence – combined with a photograph of Hotchin looking like someone you might expect to see on America’s Most Wanted and body copy which essentially says, ‘Filthy rich bastard wants even more!’ – all of this would sit perfectly comfortably on the front pages of the News of the World or The Sun.![SCCZEN_181210NZHBPHOTCHIN1_460x230[1]](http://brianedwardsmedia.co.nz/wp-content/uploads/2010/12/SCCZEN_181210NZHBPHOTCHIN1_460x2301-300x150.jpg)
My extremely intelligent two-year-old grandson, Johnny Rakai, recently invented his own naughty word – ‘poonana’. For several weeks he went around saying to everyone, ‘You’re a poonana!’ I was not excluded. ‘You’re a poonana, Grandad!’ He would burst out laughing and, for a while, so would we. After a time, of course, it ceased to be funny and we dealt with the situation in that infuriating adult way, by not being shocked and not laughing. Because he is extremely intelligent, Johnny Rakai quickly read the omens and moved on.
Now sometimes you just need to get something off your chest. And if you’re a blogger what better place to vent your fury or frustration than in an inflammatory post. So here goes:

While waiting in the doctor’s surgery I was browsing through some old women’s magazines (old magazines, not old women) when I came across an article which stated that Robert Pattison had been voted ‘Sexiest Man on the Planet’. There was a photograph of Mr Pattison who was handsome enough but looked rather ashen and hollow-eyed. This may have something to do with the fact that he is apparently the male lead in the Twilight vampire movies. Someone called Megan Fox was apparently the ‘Sexiest Woman on the Planet’. I have no idea who she is, but she looked rather sulky and pouty in her photograph, which is perhaps a sign of sexiness.