Brian Edwards Media

How not to handle a media crisis!

After a major rail crash in the UK, the Chief Executive of Railtrack, agreed to appear on Newsnight – then backed out with a lame excuse.  The result was a far worse media crisis than he’d originally faced.  

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4 Comments:

  1. Curious this. Corbett left Railtrack ten years ago I should think. Depite this clip, he was a popular leader of Railtrack and before his departure advocated strongly for investment in rail that had disappeared under the Thatcher government’s privatisation of British Rail.