Brian Edwards Media

A new low in the standard of Media Releases

This Media Release from International Ice Hockey was passed on to us by Kerre Woodham.  English as a Second Language?

Press Release Tuesday, March 22, 2011


No broken ice for International Ice Hockey

 After the devastating earthquake which shock Christchurch businesses to a holt on 22nd February the future of events in the city looks bleak as many venues have been left in tatters and most events planned for Canterbury have pulled out. But not for the promoters of International Ice Hockey USA vs Canada who vow that the event will go on.

 International Ice Hockey’s game two is set for Christchurch’s CBS Arena on 30th July and with the venue coming out un‐scaved the event promoters see no reason for Christchurch residents to miss out on the action sport event of the year.

 Event promoter Craig Douglas says “It’s not about making money, it’s about giving the people of Christchurch our support and giving the city and residents back some energy and excitement” “It’s about giving them something to look forward to and something that will bring in an estimated two million dollars in economic impact to the city.

 Bringing the International series to Christchurch is not without its problems and that there North American tour directors are cautious about letting their 100 million dollar product come to a broken city. “I do not care if I have to fly them in one hour before the game and out again after, If Prince William self safe then so should they” Douglas said.

 Kerry Goulet, the tours commentator said that Ice Hockey is one of the hardest and fastest sports on earth and that he believed that Cantabrians are a tough bunch and will enjoy that action.

 International Ice Hockey promoters are going the extra mile to make this a “real” American Ice Hockey experience with extreme sound and lighting, big screen TVs, action replays and live American announcers. With the ice floor fresh off the boat from the Netherlands as the first ever fully portable NHL spec ice floor in Australasia, it will be a spectacular display of Ice Hockey entertainment.

 Christchurch’s events scene is still alive with International Ice Hockey USA vs Canada. Be there as USA and Canada face‐off at Game two, CBS Arena Christchurch 30th July.

 And if you’re interested in just how lazy and careless some media outlets can be – just click here

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  1. Despite the spelling mistakes and dodgy grammar, the sentiment of the ice hockey folk seems genuine.

  2. Look at the bright side, gives the journalist some work to do. Well that and a clear method to track whether or not the release is just cut, pasted and run. Agree with Andrea: poorly written but the message is clear. That’s what they taught me was the important bit in Uni Comms studies…

  3. Their heart is in the right place.

  4. I understood this, which is more than I can say for many others. It is certainly full of spelling errors, mainly of homophones (holt, there), and has a bit of a problem with starting and (especially) stopping sentences. I quite like the breathlessness and the assumption that we will all be as excited as the writer purports to be. It managed to make me interested in an ‘ice floor fresh off the boat from the Netherlands as the first ever fully portable NHL spec ice floor in Australasia’. I have no idea what one is, but I would like to know.

  5. Tragic. Shouldn’t they pay someone who can write English to churn out this kind of pap? Or was this one of those monkey-typewriter-Shakespear moments?

  6. “if Prince William self safe”…what?

  7. This was may have been written in China. I suspect that the author is possibly the same person responsible for furniture kit set instructions. Could I have the authors name please so I can contact him. I have a few bits and pieces left over from my last kit set purchase.

  8. That isn’t Hayley Holt they are talking about, is it? She is in to winter sports, I believe.

  9. “She is in to winter sports, I believe.”

    How do you winter sports?

    Actually if the answer is “put them on ice” I suppose it might even have been an appropriate thing to say.

  10. Strange how the words one might expect to be mis-spelled are in fact correct, eg residents, cautious, Cantabrians.
    ‘”…if Prince William self safe then so should they” Douglas said.’ Obviously a man of few words.

  11. The writing is atroshus, it truly is.

    BE: To rite!

  12. I think it’s unfair to have a pop at Scoop. They republish press statements, and it’s clearly marked as one, not as a news story. It’s one of the things I like about them – spotting the occasional badly-written and/or just plain weird press release amongst all the identikit outpourings of PR departments.

    And despite the sloppy writing akin to someone interviewing their own word processor, it does sound like it’s a pretty worthwhile event.

  13. I’d bet good money that this rubbish is the result of someone using voice recognition software to dictate to a word processor, and a complete lack of proof-reading.

    Automation doesn’t always help.