Brian Edwards Media

My pick for the most effective spokesperson for any New Zealand organisation, public or private

She’s intelligent, persuasive, highly articulate, has a great sense of humour, looks good  and her job requires her to defend what many Kiwis regard as the sometimes indefensible actions of the organisation she represents. She’s National Manager of Road Policing, Superintendent Paula Rose, and absolutely no-one in any PR role in New Zealand does it better. Here she is doing her thing on last night’s 3News:


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  1. So right Brian, though I might throw Rob Fyfe up there with her. Did you hear him this morning on RNZ? One thing, why do you always throw “looks” into the equation? I’m convinced it means nothing and have spent a lifetime trying to prove it.
    JC: And you have, Kevie, indeed you have! But you have The Voice!
    BE: Totally agree on Rob Fyfe, Kev, and will devote a panegyric to him in due course. But he does have the advantage that Kiwis are generally pro Air New Zealand, which they aren’t with road policing. You’re also right to tick me off about the ‘looks good’ bit. But I do think she’s a rather fine-looking woman. Maybe it’s the uniform. As for voices, I’d say we’re both rather better suited to radio than television. A female interviewee on Top of the Morning once informed me that she’d lusted after me every Saturday morning, but got a huge disappointment when she met me in the studio. Cow!

  2. Yes, but it is a pity that her good work is undone by the plonkers lower down the food chain who have not moved beyond the era of, “I was proceeding down the High Street in a westerly direction.”

  3. Hardly anything to shout about from the roof-tops. Leading a bunch of imported, pasty-faced poms to nail motorists — in the main — for trivial speeding infringements on the open roads. With a zeal that would cause Himmler to blush.

    BE: Still, if they’re catching racist shit-for-brains like you, her work is probably worthwhile.

  4. “BE: Still, if they’re catching racist shit-for-brains like you, her work is probably worthwhile.”
    Looks like the chilled out Cook Islands peace and calm has dribbled away – I know the feeling.

    BE: Grrrrrrr!!!

  5. I think the police pay far too much attention to speed per se instead of the things which REALLY cause accidents – like stupidity, lack of courtesy and (worse) a lack of awareness of hazards, both fixed and moving. And some police car drivers I’ve seen are no shining examples, I might add.

    With most of the speed cameras I’ve seen located in spots where the limit can be safely exceeded by 10 or 15%, clearly cameras are there simply to cash in. There’s often a camera on ALbany hill, North Shore readers will know, where the limit is 80, but 90 would be safe – but never at the bottom where it is 50 past the exit from the pub car park.

    No matter how pretty or eloquent the spin doctor, bullshit’s bullshit.

    BE: I’m afraid we can’t have motorists making personal decisions as to what is or is not a safe speed limit as they drive. I’ve had two speeding tickets (one of them for 56k in a 50k area) in more than half a century of driving. I obey the law, because it’s just bloody stupid not to. What’s ‘bullshit’ is the idea that this is some sort of game between the drivers and the cops and that they’re not ‘playing fair’ when they catch you breaking the law. We’ve still got several hundred people being killed on our roads each year and thousands more injured. Maybe people like you don’t really need to get there so fast.

  6. Sorry, Brian – I didn’t make myself clear.

    The bullshit comments refer to the “no, we’re not revenue gathering” comment from the sneeringly twee Police PR lady. As an aside, I’d give Rob Fyfe her job: there’s something about that clip which makes me think she knows she’s on the spin.
    If the cops set up a camera where there’s little or no harm to be done, the clear intent is to fine people for diobeying the law, not for driving in a manner likely to cause an accident. So it’s no longer a safety issue.

    If, however, they set up a camera at the bottom of the hill, in the 50kph zone where there’s a real chance of T-boning someone leaving the pub, that would make perfect sense. Last time I got turned over was entering a road works zone – I wasn’t concentrating and I got nicked – there were blokes with shovels all over the road and I was doing 62: rightly so and fair ewnough.

    Of course we can’t leave the motorist to make all the decisions about what’s safe for all and what’s not: I stick to the limit (even the 30kph roadworks limits) and have no objection to the police fining people, including me, who break the law. But don’t tell me it’s ALL in the interest of me getting home alive – that, Sir, remains bullshit.

  7. People who speed, speed everywhere. When it doesn’t matter when they are speeding and when it does matter when they are speeding. Same as people who cross the centre line. It is habit forming.

  8. Simply fatuous, JR. That’s like saying people “who shag will shag anything”.

  9. Sorry Z. Shagging requires some deliberation. Speeding doesn’t, necessarily. Hence the need to get a wake up call. People who casually speed, speed in all sorts of situations with or without conscious thought and deliberation. For that reason, the police don’t need to establish “mens rea” to prove a speeding offence. Now for fatuousness …

  10. Yeah, JR, you’re the infuriating smug one who drives on the open road, doing a steady 90kph holding up the queue of cars forming behind you. Thoughtless, selfish and oh so prissy in the knowledge of being a lawful do-gooder…

  11. I temped at Police National Headquarters as a humble mailman a few years ago. The job took me all over the building.

    Superintendent Rose is a very down-to-earth and smart woman. She had a reputation as being a demanding boss yet seemed to enjoy the respect of those who worked for her.

    She frequently took her lunch with non-uniform women clerical staffers on the fifth floor. Some other non-uniform staff often remarked to me how she wasn’t ‘stuck up’ or ‘up herself’ and would talk to them as if they were ‘just like anyone else’.

    She had a good way about her, and I would not be surprised if she became New Zealand’s first woman commissioner of police.

  12. She strikes me as extremely competant; dedicated to reducing the road toll; and more interested in our safety than revenue-raising.

    I could see her as the next Commissioner of Police.

  13. For a normally even tempered, erudite and intelligent person you can, on occasion, be a real asshole.This is not only my opinion but also that of a friend of mine who knows you far better than I.Please moderate your personal judgments and language.