Jiminy Cricket! Now Rachel is really, really huge as well! Yes, Rachel Smalley now commands a full-page Newstalk ZB ad in today’s Herald. It will no doubt be followed by a half-page ad, and the campaign will perhaps roll on until every NewstalkZB talk-back host has been made really, really huge.
Rachel is already really, really tall. She is also the best radio/television interviewer in New Zealand by a country mile. No exceptions.
So I’m hoping that Rachel didn’t write the trite, overblown copy for this ad, which has all the purple prose hallmarks of an advertising copywriter. Have a taste:
A JOURNALIST’S NUMBER ONE OBLIGATION IS TO GET TO THE TRUTH AND EVERY TIME I ASK A QUESTION, EVERY TIME I BEGIN AN INTERVIEW, THAT’S MY MOTIVATION. GET TO THE TRUTH, GET OUT THE INFORMATION, CUT THROUGH THE SPIN, AND GET TO THE FACTS.
JOURNALISM IS A TRANSACTION. IT’S ABOUT GETTING INFORMATION FROM ONE SOURCE AND PASSING IT ON TO ANOTHER. IT’S ABOUT KNOWLEDGE. IT’S ABOUT BEING A WATCHDOG. FOR A COMMUNITY. FOR A COUNTRY. FOR THE WORLD. AND IT GIVES A VOICE TO THE VOICELESS. Read the rest of this entry »
I read that Paul Henry is to be the New Zealand face for Snickers. My initial response was that this was not surprising since Paul has been snickering at his fellow man and woman for years. He’s mean. And that is apparently the very quality that the makers of Snickers want in their ads.
I say ‘apparently’ because, thanks to MySky, I don’t have to watch commercials and have never seen a Snickers ad. But I gather they feature some of the behavioural ill-effects that hunger for chocolate can have on human beings. Meanness, it seems, is one.
So Paul is going to play himself in the commercial. And he’s delighted:
“I’m excited to be involved in something which essentially just allows me to be myself. I’m glad to be able to show that meanness can be fun and celebratory, and despite the old adage that it’s difficult to do, meanness really does come easy.”
We never thought otherwise, Paul.
Other Snickers front-people have included Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins, and Paul regards his inclusion in this Hollywood A-list as “something of an honour”. I assume he means for him. Read the rest of this entry »
Came across this – it’s an ad, but it’s still a nice little piece:
And here is the original it was copied from:
The Power of Words is a remake of the film Historia de un Letrero, which won the first prize in the short film category at the Cannes Film Festival in 2008. Thanks to Ivan Strahan in Donaghadee for the link!
In the early 70s, not long after I left the ground-breaking current affairs television programme Gallery, I was approached by an advertising agency who wanted me to front a multi-media campaign for a publication called New Zealand Heritage. I was on the bones of my bum at the time and the appeal of making what I imagined would be a quick killing was considerable.
New Zealand Heritage was an educational part-work, a sort of New Zealand encyclopaedia in instalments. The editorial board behind the publication was a Who’s Who of eminent New Zealand scholars. It was an entirely respectable enterprise. Read the rest of this entry »