Brian’s Law of Celebrity Endorsement
Posted by BE on June 9th, 2009



In the early 70s, not long after I left the ground-breaking current affairs television programme Gallery, I was approached by an advertising agency who wanted me to front a multi-media campaign for a publication called New Zealand Heritage. I was on the bones of my bum at the time and the appeal of making what I imagined would be a quick killing was considerable.
New Zealand Heritage was an educational part-work, a sort of New Zealand encyclopaedia in instalments. The editorial board behind the publication was a Who’s Who of eminent New Zealand scholars. It was an entirely respectable enterprise. Read the rest of this entry »