Brian Edwards Media

Posts Tagged 'Auckland Mayoralty Race'

Of Bullies and Sensitive New Age Guys [Some free advice for Brown and Banks]

Now here’s a curious thing – when the people of Auckland tossed John Banks out as Mayor what they were looking for in a replacement was someone decent, nice, caring, maybe even just a bit saintly. And that is precisely what they got in Dick Hubbard.  But three years later they threw out the decent, nice, caring, maybe even just a bit saintly chap and brought back the not-so-decent, not-so-nice, not-so-caring and definitely not a bit saintly Mr Banks.

What had gone wrong? Well, Mr Hubbard was no less decent, nice, caring, saintly after three years than he was at the beginning. So it can’t have been that. And, though Mr Banks claimed to have turned over a new leaf, we all knew that leopards never really changed their spots and voted him back in anyway.

You see, the trouble was that Dick was a bit wishy-washy and somewhat  eccentric in the way he talked and looked and moved. He wore his religious belief on his sleeve and used high-flown words like ‘vision’ and ‘community’. He really was a nice man, but we didn’t know what to make of him. He made us feel uncomfortable and ill at ease. We’d thought he was what we wanted, but he wasn’t. Read the rest of this entry »


The Art of the Makeover – New and Improved Advice for Mayoral Hopefuls



Photo: NZ Herald/Richard Robinson
Photo: NZ Herald/Richard Robinson







 I see that John Banks has taken his media trainers’ advice and begun to appear wearing an open necked shirt. According to a recent story in the Sunday Star Times, the candidate for the ‘Super Mayoralty’ was also counselled to be ‘more chatty’ when he talks and to ‘speak up’ about  his difficult childhood.

Political makeovers are tricky at the best of times. To be effective they need to be both gradual and subtle, their effect on the electorate’s consciousness almost subliminal. Obvious makeovers  make the public suspicious and resentful. They suspect that someone is trying to pull the wool over their eyes and are offended by the idea that they can be swayed by mere cosmetic change.  Read the rest of this entry »