Brian Edwards Media

Posts Tagged 'Bill Rowling'

New Voice for National


Well we were spared the icy Amy Adams, and the feisty Paula Bennett remains as Deputy Leader of the National Party. So there is some good news for those of us who believe that it’s at least preferable that our leaders present a tolerably pleasing impression to the rest of the world.

I’m on shaky ground here, I know. New Zealanders have the admirable quality of placing greater weight on substance than appearance or mellifluous voices in choosing their political leaders. Think Savage, Kirk, Rowling, Key, Clark… But their tolerance for idiosyncrasy is not without limit. Bob Jones effectively put an end to Rowling’s career by dubbing him ‘the mouse’ on account of his very light voice.

I have reason to remember this particularly well. In a previous incarnation I hosted a late night TV show called Edwards On Saturday. We had Bill and Glen Rowling on one night as the main guests. Glen played the piano and Bill talked to me. The programme was broadcast live.

About half way through, as I was interviewing Bill, there was a minor commotion. Bob Jones walked in through the studio door accompanied by a human-sized mouse on a leash, squeaking. Inside the mouse costume was broadcaster Jim Healey. Bob had told security that he and Healey (sans mouse costume) were late guests on the programme and been allowed in.

There is absolutely no doubt in my mind that this guest appearance of ‘Mouse Rowling’ was a factor in ending a very decent politician’s career.

You may not like it but, in politics, image really matters.


On David Shearer And Wisdom Before And After The Event


Yesterday Chris Trotter’s Bowalley Road blog, headed The Unfortunate Experiment, came to the conclusion that David Shearer had to go as leader of the Labour Party. Trotter’s caption, beneath a photograph of Shearer, read: David Shearer is an immensely likeable bloke, and his work at the UN was truly inspirational, but he ain’t anybody’s kind of leader.

Trotter then advanced his reasons for believing that Shearer had to go. And I think those reasons are sound. Other bloggers from both Right and Left appear to agree.

But this is all just wisdom after the event. Shearer won the leadership of the Labour Party over David Cunliffe on December 13 last year. Six days earlier I had written a post on this site, titled Shearer or Cunliffe? Why I’ve changed my mind.  

If you revisit that post you’ll find that it’s remarkably similar in content to Chris Trotter’s blog, dated 27 April 2012, four-and-a-half  months after Shearer assumed the leadership? And it’s precisely what other bloggers are also now saying?

And yes, I’m blowing my own trumpet. And I’m entitled. Wisdom before the event is a helluva lot more impressive and useful than wisdom after the event.

This morning my co-commentator on The Nation and fellow media trainer Bill Ralston joked about Shearer, ‘He should have had some media training.’ But it was a joke. Media training would have made not an iota of difference to Shearer’s fortunes. He would have proved untrainable.

That sounds harsh, but it is not intended to be. Shearer is simply miscast as the leader of a political party in opposition. To change his image, he would have to change his personality and that, in human terms, could only be a change for the worse. Shearer is genetically challenged as a Leader of the Opposition. The killer instinct and the showbiz gene are both missing. He can be reasonable but he can’t project.

Media training is a waste of time for such politicians. Worse, it’s transparent, an ineffective cover-up job that listeners and viewers can recognise and see through. And that is damaging.

Bill Rowling, whom I mentioned in the earlier blog, was a strong personality who looked weak on television. Attempts to make him more forceful made him look like a weak man trying to appear forceful.

A similar fate was met by the rather wooden Geoffrey Palmer, who was Prime Minister for a year and who, I’m told, received media advice from some Australian gurus in the art. The advice was apparently to be physically more animated and smile more. The effect, however, was to make him look remarkably like the American Eagle on The Muppets.

Media trainers need first and foremost to be skilled diagnosticians. A wrong  diagnosis, followed by inappropriate treatment can be fatal to the patient’s prospects of survival. Sometimes, as in the case of David Shearer, it is kindest to admit that there is no cure and wish them a happy life – perhaps doing something else.


What Robyn Malcolm and John Key have in common and why the actor might just best the politician.


As a general principle, celebrity endorsements of politicians aren’t worth much. When actors, pop singers and assorted stars of the large and small screens say, ‘I like Candidate X, vote for him!’ the man and woman in the street are inclined to (quite sensibly) respond, ‘Why should I vote for him, because you like him? You’re an actor (pop singer etc.) not an authority on the state of the economy or the best way to solve the unemployment problem.’

And even if the endorsement comes from highly respected people, the effect may not be positive. In 1975, driven as much by their distaste for Rob Muldoon as their enthusiasm for the Leader of the Opposition, a group of highly prominent people, including Geoffrey Palmer, Sir Jack Harris, Sir Edmund Hillary, John Hinchcliff, Graham Nuthall and Sir Paul Reeves formed Citizens for Rowling.

The electorate was unimpressed, perhaps resenting the idea that these high-and-mighty people wanted to tell them how to vote, or possibly because the campaign merely served to emphasise Rowling’s weakness as a candidate. Needing help isn’t a great recommendation for any aspirant to the highest office. Muldoon not merely trounced Rowling in 1975 but went on to defeat him in two further elections.

There can be exceptions. Oprah Winfrey’s declared support of Barak Obama cannot have done his Presidential ambitions any harm. Winfrey was herself one of the most powerful people in America with a massive and devoted following. But such situations are rare.    Read the rest of this entry »