Brian Edwards Media

Posts Tagged 'Commerce Commission'

Extra! Extra! Read all about it – Newpaper editor sets out to prove blogger right!


Some of you may have thought I was overstating the descent of the New Zealand Herald from quality broadsheet to trash tabloid in yesterday’s post. If so, today’s front page might just give you pause for thought. The style of the Hotchin headline – provocative quote from bad guy, screamer fonts, cut-through red for the damning evidence – combined with a photograph of Hotchin looking like someone you might expect to see on America’s Most Wanted and body copy which essentially says, ‘Filthy rich bastard wants even more!’ – all of this would sit perfectly comfortably on the front pages of the News of the World or The Sun.

There is  just a slight problem with the headline  which is clearly intended to convey the idea that the words ‘I need $7000 a week’  are a quote, that they were actually spoken by Hotchin. But there’s nothing in the story to support that at all. Indeed, the third para of the story reads: ‘But that’s not enough for Mr Hotchin and the Herald understands he has sought to increase that limit to between $6000 and $7000 so he can pay for rent, living costs, a hire car and private school fees for three children.’  Unless I’ve misunderstood the story, Hotchin didn’t speak the words in the headline at all.  Read the rest of this entry »