Brian Edwards Media

Posts Tagged 'Crisis Management'

Reflections on the Laws/Sperling Affair

I’m conflicted about Michael Laws. He’s brilliant – a brilliant writer, a brilliant broadcaster, a brilliant thinker, a brilliant political strategist and, when I first met him at a celebrity debate in Dunedin several decades ago, brilliantly funny.

But I abhor most of what he writes in his columns in the Sunday Star Times. Or rather the way he writes. I have the feeling that the intemperate language, the provocative posturing, the seeming determination to outrage and offend have less to do with the real Michael Laws, whoever that may be, than with the near requirement on tabloid newspaper columnists to shock their  readers into penning apoplectic letters of protest to the editor.

None of this sits comfortably with a man who could write so lovingly and movingly about his young daughter or confess in his column today that the prospect of her death from cancer brought him to thoughts of suicide.

‘I could see no point to my existence if she were not a part of my life.’

And now we learn that Laws had a sexual relationship with a former prostitute and P addict. Laws has told us so himself, on his radio show, and now extensively in the press. He did it because he expected to be outed.

Wearing my media consultant’s hat, I can say that he did exactly the right thing. I have been in a similar situation myself, though the circumstances were different and had no sexual context. But the principle was the same: getting  things out in the open pulls the teeth of an intended media exposé and ensures that your version of events appears first and is accurately reported.

So, can the revelation of a brief affair with someone who describes herself as an ‘ex crack ho’ ever be a good look? You would have thought not. But somehow the story of Michael Laws and Jacqueline Sperling which has emerged over the past couple of days has a quality which sets it apart from the usual celebrity exposé or mea culpa. It is a fascinating story, well told, and with a happy ending. Read the rest of this entry »

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