Posted by BE on April 10th, 2015
I’ve signed the on-line petition which effectively invites TV3 to abandon its intention to replace Campbell Live with what we now know will be a stripped soap-opera made by Julie Christie’s former company Eyeworks.
What has to be acknowledged straight away is that TV3 is a private company and under no obligation to continue producing a prime-time television programme that is losing ratings and therefore revenue. The channel cannot be asked to produce Campbell Live at a loss or to give it preference over a potentially higher rating programme in the same time-slot.
The dilemma here arises from the fact that Campbell is a public service broadcaster working for a private television network. The fault here lies not with TV3 but with the failure of successive governments to provide New Zealanders with a true public service television channel. While Campbell continued to rate with TV3’s youngish target demographic, his position was relatively secure. The show, which the channel advertises as “New Zealand’s leading current affairs programme”, has been around for a decade. Not a bad run in anyone’s books. But, under the private broadcasting system, once viewers begin to turn off a programme, its host is likely to be shown the door. Read the rest of this entry »