Brian Edwards Media

Posts Tagged 'Herald DigiPoll'

A Curious Omission by the New Zealand Herald

Last Friday the Herald published its latest DigiPoll survey. The poll brought good news for Labour. It was up 2.4% since the previous poll, while National was down 3.2%. The gap between the two had narrowed by 5.6%. The Herald’s headline “Poll: Labour gains, but Nats would still govern alone” fairly represented the situation.

At 70.6%, John Key’s rating as preferred Prime Minister had gone through the roof, the result, a sceptic might suggest, of more photo-ops in the press and on television than I have seen in more than 40 years of politician watching.

And Phil Goff? Still languishing in single figures? Another depressing 6 or 7 percent? Well, and this really is curious, that was the one figure from its DigiPoll that the Herald didn’t give us. So I had to find out for myself.

In the latest Herald DigiPoll, the Leader of the Opposition scores 12.4%, an increase on the previous poll, which in turn was an increase on the poll before that. And yes, it isn’t huge but it’s a lot higher than Helen Clark was polling at the same time in 1996, the year she would have become Prime Minister, were it not for the treachery of Winston Peters. 

What pollsters always tell us is that what matters is the general trend rather than any individual poll. Well, both Labour and Goff are trending up with almost 5 months to go before the election. So I wouldn’t write them off quite yet.

In the meantime, I’d really like to know why the Herald didn’t publish Goff’s rating which would have brought a degree of comfort to him and his supporters.  

Probably just an oversight, eh?