Brian Edwards Media

Posts Tagged 'Janet Wilson'

Some free media advice for Dean Barker: Ditch the sad-sack look!

 Dean Barker

I read that my friends and esteemed colleagues in the media-training business, Bill Ralston and Janet Wilson, have been employed, in media guru John Drinnan’s words, “to handle the Barker overboard debacle”. Drinnan notes that Janet “recently completed two videos on the Team NZ Facebook page, and interviewed Grant Dalton about what blows his spinnaker.”

He goes on: “But methinks much more will be needed before he has a warm and cuddly image like Spot the Dog.”

I disagree. The last thing a Team New Zealand Manager needs is “a warm and cuddly image”. Quite the reverse. Ambition, strength, drive, determination and perhaps a degree of ruthlessness might be more appropriate, and my impression is that Dalton has those qualities in spades.

Nor do I find too much wrong with his image: amiable, firm, no-nonsense, a man willing to compromise but unwilling to yield on the core issue, in this case Barker’s fitness to lead New Zealand to victory in the next America’s Cup.

Dalton has spine.  Read the rest of this entry »

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