Brian Edwards Media

Posts Tagged 'Kerry Smith (Ray White’s)'

Second Story

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Here’s a free piece of media advice for you: if you or your company are in the gun and you’re invited to appear on a live TV current affairs show like Fair Go or Seven Sharp or Story, either politely decline the invitation, preferably without giving reasons for your decision – that’s giving an interview! – or, if you’re pretty confident you can handle it, agree to be interviewed “live” in the Auckland studio or not at all. The airfare will be worth it.

Don’t agree to be interviewed “down the line”, which can involve standing in the middle of a paddock or sitting behind your office desk with a hearing-aid thingee occasionally falling out of your ear as you try to talk to some extremely hostile person you can’t see. TV interviewers are most courageous when you aren’t sitting directly opposite them. And least courageous when you are. Well, it’s so much easier to cut someone off or talk over them when you’re the people controlling the switch.  Read the rest of this entry »

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