Brian Edwards Media

Posts Tagged 'Maggie Barry'

On David Shearer, Ian Fraser and the Bespoke Art of Media Training

 

 The news that David Shearer is to ‘get media training’ from Ian Fraser in order to make him more visible to the electorate has tended to reinforce the notion that ‘getting media training’ is rather like getting a new suit from Hallenstein’s.  All you have to do is put the new suit on and you’ll immediately not merely look better but be a whole new person. Unfortunately media training doesn’t fit this prêt-à-porter model. It’s a bespoke art. Everyone’s  needs are different,  no two people’s measurements are exactly the same, and there are some people who will never look good in anything.  

I’ll abandon this analogy before I invite derision,  but it serves to make the point that you can’t just ‘get media training’ in the same way that you might  ‘get trained’ to drive a car, a skill in which most people are capable of being competent at least and which even indifferent drivers can teach you. Here, by the way, the Maggie Barry Principle applies – if you’ve never been a professional interviewer and haven’t had wide experience of all branches of the media, you’ve not really qualified to talk about media-training, let alone engage in it.

It’s rare for the diagnosis of what is ailing an interviewee to be obvious. With the exception of ‘umming and erring’, saying ‘you know’, ‘like’ , ‘I guess’, ‘absolutely’, ‘going forward’, ‘OK, so’ at least once in every paragraph, what prevents someone from coming across well on radio or television is often extremely subtle and quite difficult to pin down.  Read the rest of this entry »

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