Brian Edwards Media

Posts Tagged 'Mike McRoberts'

Hurrah for Harold Harris! A Guide to Speaking Sainsbury.

Once upon a time aspiring radio and TV stars were sent off for voice coaching before they were allowed to pollute our airways. At the very least they had to have pleasant voices and excellent diction.

No longer. Our TV screens are now populated in prime time by young women whose voices could etch glass at 40 paces and men who happily mangle the language to the point of incomprehensibility.

My current personal favourite is the new dialect of Sainsbury, to be heard on Close Up most evenings at 7pm. I’ve heard the odd Sainsburyism from news reporters on both One and Three and once, to my astonishment, from Mike McRoberts.  It’s clearly the coming fashion and we should all adopt it as soon as possible.

Visitors filling in time between World Cup matches may require help with translation before they can fully appreciate Close Up. They may be so impressed with what they hear that they want to start speaking Sainsbury themselves.  Here’s a little pronunciation guide for the uninitiated and the eager:

Harold – as in ‘Harold is that dodgy Toyota you’re selling?’

Harris – as in ‘Harris it that you can’t kick the damn ball between the posts?’

Hurrah – as in ‘Hurrah you, now that you’ve had liposuction?’

Harrever – as in ‘Harrever will you get that money out of the country, Mr Hotchins?’

Harroffen – as in ‘Harroffen will Hone hongi Willie before the election?’

Harrintristing – as in ‘Harrintristing! And where did you dispose of the body?’

Feel free to expand this guide – your contributions of any new Sainsburyisms are welcomed.

Next week: How to copy Key – an exercise in syllable reduction.


The Trouble With 3 News and How To Fix It.



Today’s Herald reports an increase of 5% among viewers in the 5+ demographic for One News over the past year, giving the bulletin a cumulative nightly audience of 665,100. 3 News’ audience in the same demographic over the same period declined by 15% to 375,190 viewers. Put simply, 3 News has just over half as many viewers at One News.

Setting aside the argument that TV3’s target audience is the 18 to 49 demographic, having just over half of your competitor’s audience is not a good look when you’re arguing that you’ve got the better product. And it’s an even worse look when that  target audience is also falling.

My personal view is that 3 News is the superior product, or at least it would be if it dealt with a situation that I’m convinced is not only keeping viewers away but driving them away – the dual newsreading/reporting role of Mike McRoberts.  Read the rest of this entry »