Brian Edwards Media

Posts Tagged 'Newsreaders'

From Wullington to the Southern Elps.

alpsNew Zealand vowels are becoming more centralised.  Oh, really (yawn), who knew?  Actually, this less-than-riveting piece of information explains quite a lot about the way our accent has shifted.

The most noticeable change, and the one most often commented on, is that most Kiwis pronounce “i” (as in “it) as if it were “uh” (as in “the”).  So you get the infamous “fush and chups” that Seedneesiders find so hilarious.

In spoken English lightly pronounced, unaccented vowels revert to this neutral “uh” sound, the schwa. That is, with the exception of “i”. So while rugged will be pronounced as “ruggud”, rigid should be pronounced as “rijid”. Except here, where you’ll hear it rendered almost universally as “rijud” or even “rujud”. And it would seem that none of us is immune.  Listen to our newsreaders.  With the exception of those on National Radio, the “i” sound is as flat as a pancake. Read the rest of this entry »