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Posts Tagged 'NewstalkZB'

Jiminy Cricket! Now Rachel is really, really huge as well!

Rachel Smalley

Jiminy Cricket! Now Rachel is really, really huge as well! Yes, Rachel Smalley now commands a full-page Newstalk ZB ad in today’s Herald. It will no doubt be followed by a half-page ad, and the campaign will perhaps roll on until every NewstalkZB talk-back host has been made really, really huge.

Rachel is already really, really tall. She is also the best radio/television interviewer in New Zealand by a country mile. No exceptions.

So I’m hoping that Rachel didn’t write the trite, overblown copy for this ad, which has all the purple prose hallmarks of an advertising copywriter. Have a taste:

A JOURNALIST’S NUMBER ONE OBLIGATION IS TO GET TO THE TRUTH AND EVERY TIME I ASK A QUESTION, EVERY TIME I BEGIN AN INTERVIEW, THAT’S MY MOTIVATION. GET TO THE TRUTH, GET OUT THE INFORMATION, CUT THROUGH THE SPIN, AND GET TO THE FACTS.

JOURNALISM IS A TRANSACTION. IT’S ABOUT GETTING INFORMATION FROM ONE SOURCE AND PASSING IT ON TO ANOTHER. IT’S ABOUT KNOWLEDGE. IT’S ABOUT BEING A WATCHDOG. FOR A COMMUNITY. FOR A COUNTRY. FOR THE WORLD. AND IT GIVES A VOICE TO THE VOICELESS.    Read the rest of this entry »

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