Brian Edwards Media

Posts Tagged 'Niccolo Machiavelli'

A Beginner’s Guide to Getting to and Staying at the Top of the Political Polls

People prefer winners. So, if possible, start at the top. But if that isn’t possible,  follow these 15 simple guidelines:

  •  There is very little point in being seen with people less famous, less popular, less successful or less beautiful than yourself. Remember the Second Law of Thermodynamics: ‘Heat won’t pass from the cooler to the hotter.’
  • There is very little point in being with people more famous, more popular, more successful or more beautiful than yourself and not being seen with them. Reflected glory still shines.
  • A photo-opportunity is worth a thousand words.
  • A thousand words is probably 900 too many.
  • But a thousand photo-ops is a bloody good start.
  • Travel broadens the opportunity for photo-ops.
  • You can’t fool all of the people all of the time. But you can fool a majority for just long enough.
  • To paraphrase Mencken, no-one ever lost an election underestimating the intelligence of the voters.
  • Even if they shouldn’t, most people judge a book by its cover. Work on your cover.
  • When your opponents are wrong, crow; when they are right, sneer.
  • If you must have a socially responsible policy, keep it to yourself.
  • Perception is everything.
  • Seeming nice beats being nice.
  • Always give people what they want, never what’s good for them.
  • Every night, before you go to sleep, read a few chapters of  Niccolo Machiavelli. Here’s a sample: ‘And if, to be sure, sometimes you need to conceal a fact with words, do it in such a way that it does not become known, or, if it does become known, that you have a ready and quick defence.’
  • Alternatively, put a call through to Crosby/Textor in Sydney.

Simple, isn’t it?  Why, just by reading these few basic instructions you can feel your poll ratings rising through the roof. And you thought you needed responsible, well-thought-out policies and principles. Silly you!