Brian Edwards Media

Posts Tagged 'One News'

A Shameful Ruling by the Broadcasting Standards Authority

 

 

 

I was on National Radio’s Afternoons (with Jim Mora) programme yesterday. One of the topics which fellow panellist Michelle Boag and I were discussing arose from an item in that day’s Dominion Post. The story was about a Wellington man whose complaint to the Broadcasting Standards Authority about an item on One News had not merely been dismissed as ‘frivolous and trivial’ by the Authority, but had resulted in his being ordered to pay TVNZ costs of $50 as ‘a form of deterrent’. The man’s name is Don McDonald, a beneficiary who is unable to work and receives the invalid’s benefit and pension.

I was surprised, as no doubt many Dom Post readers and listeners to Afternoons were, to learn that the BSA had the power not merely to punish broadcasters for their transgressions but to punish people whose complaints to the broadcasters and subsequently to the Authority were deemed to be ‘frivolous’ or ‘trivial’. As a general principle, that seemed to me an inappropriate function for an organisation whose mandate surely is (or ought to be) to represent the interests of listeners and viewers, not to ‘deter’ listeners and viewers from complaining with the threat of punishment if their complaints overstep the Authority’s arbitrary benchmarks of what is ‘serious’ or ‘important’.

The problem here is that ‘frivolous, trivial, serious, important’ are all subjective terms. What is ‘frivolous and trivial’ to one person may be both ‘serious and important’ to another. If you read all of Mr McDonald’s complaints to the BSA – I can find a total of 25 over the past 8 years – it becomes crystal clear that, in his mind, none is ‘frivolous’ or ‘trivial’ in intention or nature. Mr McDonald is simply a stickler for accuracy, one of the 11 ‘Standards’ which it is the broadcasters’ responsibility to maintain and the BSA’s responsibility to uphold.

What’s more, when he complains that a broadcast statement is inaccurate, he is, as far as I can see, almost invariably  correct. The complaint for which the BSA has ordered him to pay a fine of $50 to TVNZ is a case in point. Read the rest of this entry »

83 Comments , ,

The Trouble With 3 News and How To Fix It.

 

Pic: auckland.jollypeople.com

Today’s Herald reports an increase of 5% among viewers in the 5+ demographic for One News over the past year, giving the bulletin a cumulative nightly audience of 665,100. 3 News’ audience in the same demographic over the same period declined by 15% to 375,190 viewers. Put simply, 3 News has just over half as many viewers at One News.

Setting aside the argument that TV3’s target audience is the 18 to 49 demographic, having just over half of your competitor’s audience is not a good look when you’re arguing that you’ve got the better product. And it’s an even worse look when that  target audience is also falling.

My personal view is that 3 News is the superior product, or at least it would be if it dealt with a situation that I’m convinced is not only keeping viewers away but driving them away – the dual newsreading/reporting role of Mike McRoberts.  Read the rest of this entry »

28 Comments , ,

Shameful Journalism From TV One News

busch23011Last night’s TV1 News began with one of the most disgraceful and irresponsible pieces of journalism I have seen in some years.

With no supporting evidence of any sort, Lisa Owen reported a series of ‘serious allegations’ against ‘Lion Man’ Craig Busch, including animal cruelty and putting the lives of Zion Wildlife Gardens workers at risk. Read the rest of this entry »

34 Comments , ,