Brian Edwards Media

Posts Tagged 'Plunket'

La Leche and Piri Weepu: when helpful persuasion becomes harmful fanaticism.

PIcture: TV3

A great deal has already been written about the pressure brought by the La Leche League, the New Zealand College of Midwives and Plunket to have a 2-second clip of Piri Weepu bottle-feeding his baby daughter Taylor removed from an anti-smoking TV ad produced by the Health Sponsorship Council.

Though unconnected, the Weepu story followed close on the heels of widespread protest against Facebook which had effectively banned a photograph of a Sydney mother breastfeeding her baby from one breast while expressing milk with a pump from the other.

Both stories were about censorship. Facebook had censored the photograph of the Sydney woman because it breached its rule that a woman’s breast could only be shown if she were using it to feed a baby; any other depiction of a naked female breast was regarded as a gratuitous display.

The La Leche League, the New Zealand Colleague of Midwives and Plunket had used their influence to persuade the Health Sponsorship Council to censor a 2-second film clip of Weepu bottle-feeding his baby because, they argued, it would damage their message that ‘breast is best’. La Leche League director Alison Stanton observed, ‘It’s really important that those messages are consistent across the board.’   Read the rest of this entry »