Random thoughts on why Labour did so poorly in the election
Posted by BE on January 13th, 2012
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Josie Pagani, Labour’s candidate for Rangitiki in the last election and, incidentally, my researcher for two years on Top of the Morning, has penned an interesting opinion piece in today’s Herald which the paper has headed “Workers lose faith in party with glum message”. Her theme is essentially that making people feel miserable about their lives is not a good way of getting them to vote for you. Helen Clark sometimes used the term ‘”shroud waving” to convey a similar message.
I think Josie has a point, though it’s difficult for an opposition Labour Party during an election to avoid talking about poverty, unemployment, kids going to school without breakfast, the minimum wage and the appalling and widening gap between rich and poor in this country.
Josie’s column led me to thinking of some other reasons why Labour did so poorly in the election. Some can be summarised in just a few words:
- The extreme improbability of any political party in New Zealand being voted out after just one term in office;
- The nation’s love affair with John Key, without doubt the greatest exponent of the photo opportunity and ‘skinetics’ in the history of New Zealand politics;
- The relative lack of voter enthusiasm for Phil Goff;
- Earthquakes, mining and shipping disasters which, in media terms, disadvantage those not in power and unable to influence events;
- The Rugby World Cup, a convenient distraction for National shortly before the election;
- The general euphoria that winning the Cup produced;
- Widespread voter disengagement from politics, particularly on the Left.
- The self-fulfilling nature of three years of polls branding Key and National sure-fire winners and Goff and Labour sure-fire losers.
- Labour’s courage in advancing policies that made long-term economic sense, but were highly unattractive to voters in the short term: a capital gains tax and raising the age of eligibility for the pension. Read the rest of this entry »


I see that left-wing liberal bleeding-heart, Tapu Misa, doesn’t believe the PM when he says that raising the minimum wage from $12.50 an hour to $15 an hour will put thousands more Kiwis out of work. ![Tony-Blair-007[1]](http://brianedwardsmedia.co.nz/wp-content/uploads/2011/05/Tony-Blair-0071.jpg)
It is now almost three months since Darren Hughes returned to his Wellington lodgings in the early hours of March 2, accompanied by an 18-year-old man who is said to have later run naked from the house in a state of considerable distress. The 18-year-old subsequently laid a complaint ‘of a sexual nature’ against Hughes, the precise nature of which has yet to be revealed. Hughes later resigned from Parliament.![key-brash[1]](http://brianedwardsmedia.co.nz/wp-content/uploads/2011/05/key-brash1.jpg)
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