Brian Edwards Media

Posts Tagged 'Simon Dallow'

A Media Trainer Muses on John Key, Helen Clark and the Nightmare Prospect of New Zealand under Paula Bennett

John Key

Being a media trainer is a bit like being a singing teacher.You have to have a very good ear. It’s not merely about being able to correct glaring examples of poor pronunciation, diction or tone. John Key’s tendency to insert a ‘sh’ into certain words usually before a ‘t’, producing a somewhat Germanic ‘sch’ sound (Aushtralia), and Helen Clark’s rather mannish tone and overly forceful delivery both invited derision and had the potential to prematurely end their stellar careers.

I once had the opportunity of giving a few pointers to John Key on his interviewee performance. TVNZ had decided to arrange some interview training for its high-profile newsreaders, including Simon Dallow. Each had to arrive with a guest of their own choosing, whom they would interview under the critical eye of Brian Edwards and Judy Callingham. Simon introduced us to his choice of interviewee, a chap called John Key, whom I had not only never met, but never heard of. Read the rest of this entry »

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