Posted by BE on August 14th, 2012
I read that Paul Henry is to be the New Zealand face for Snickers. My initial response was that this was not surprising since Paul has been snickering at his fellow man and woman for years. He’s mean. And that is apparently the very quality that the makers of Snickers want in their ads.
I say ‘apparently’ because, thanks to MySky, I don’t have to watch commercials and have never seen a Snickers ad. But I gather they feature some of the behavioural ill-effects that hunger for chocolate can have on human beings. Meanness, it seems, is one.
So Paul is going to play himself in the commercial. And he’s delighted:
“I’m excited to be involved in something which essentially just allows me to be myself. I’m glad to be able to show that meanness can be fun and celebratory, and despite the old adage that it’s difficult to do, meanness really does come easy.”
We never thought otherwise, Paul.
Other Snickers front-people have included Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins, and Paul regards his inclusion in this Hollywood A-list as “something of an honour”. I assume he means for him. Read the rest of this entry »