Brian Edwards Media

Posts Tagged 'Speech'

Absolutely awesome!

Have you noticed that no-one just says ‘Yes’ anymore? The standard affirmative reply seems to be ‘Absolutely!’ 

We first noticed this during media training sessions.  It became impossible for interviewees to answer a question with a simple affirmative. ‘Absolutely’ used to be an intensifier that added real weight to a reply. Now it’s crept into everyday language and taken over:

‘Are you going to the supermarket?’


Then we have the wonderful old biblical word ‘awesome’, which for centuries used to mean something that filled one with awe – the face of God, the power of the weather, the breathtaking beauty of Nature. Today?

‘I’m cooking sausages for tea.’


So we’ve taken two of the strongest words in our vocabulary and watered them down until they carry no more weight than ‘yes’ or ‘that’s nice’. Read the rest of this entry »