Brian Edwards Media

Posts Tagged 'Target'

Good news for randy carpet layers? The BSA sets a worrying precedent for TV3’s Target programme


Among its most recent decisions the BSA upheld a complaint from an electrician who, along with a couple of his workmates, had been filmed at the ‘Target house’ installing a heated towel rail and changing a light fitting. Target identified a couple of safety issues, involving a potential hazard (to the electricians themselves rather than to the ‘home owner’), but overall the job was well done and the company was given a respectable score of 7 out of 10. No criticism was made of the complainant. The faces of the electricians were clearly visible in the item and not pixellated.

So what was the problem? Well, the BSA decided that the complainant’s privacy had been breached. He had been clearly identified on the programme which several hundred thousand viewers would have seen and his permission had not been given or sought to show the footage on television.

Your initial response to this might well be the same as mine: the guy should be pleased his outfit did so well; what’s he moaning about?  To get the answer to that question you could plough your way through  the BSA’s complex legal semantics or I could try to give you a layman’s, hopefully accurate, translation. Why don’t we go with option two:     Read the rest of this entry »


Target this week – Public Service Television or Gratuitous, Voyeuristic Sleaze?

[This post produced some strong responses from readers who considered I was being unfair to the producers of Target by accusing them of deliberately appealing to the prurient interests of viewers in order to gain higher ratings. The following piece appears in today’s Sunday Herald – along with a photograph of the cleaner masturbating. We’re told that the item, described by the show’s producer as ‘just so dramatic we thought we really can’t not show it’, has gone viral on the Internet.]


Regular watchers of Target, TV3’s answer to Fair Go, will know that hidden camera footage of tradesmen doing various jobs in the ‘Target house’ while the actor/owners are out, has been a regular feature of the programme. My guess is that these segments are the principal, if not  the only reason why people watch the programme.

The tradesmen, you see, aren’t just judged on their workmanship or pricing, but on how they behave when they think they have the house to themselves. And, on that score, Target has certainly been an eye opener. Fossicking through cupboards and drawers and reading owners’ diaries and personal mail are at the lower end of their  invasions of the owners’ privacy. Somewhat more serious is perving over and occasionally sniffing the lady of the house’s bras and panties. And, to cap it all, masturbating.

This week’s programme had that and more. To summarise:   Read the rest of this entry »