Brian Edwards Media

Posts Tagged 'TVNZ7'

A promotion like this might even save TVNZ7!

 Need a little drama to get things moving?

 

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TVNZ7: if you want to save it – adopt it out.

Q:        What do you call public service television that almost no-one watches, because almost no-one knows about it?

A:        TVNZ7

Q:        Why aren’t the programmes advertised?

A:        Because they might attract viewers from the commercial channels run by TVNZ.

It appeared to be an inspired plan, to get our state broadcaster to run the two commercial-free channels TVNZ6 and TVNZ7. TVNZ had the infrastructure, the studios, the staff and the know-how. It also had millions of dollars, kindly donated by the Government, to run the channels.

It was in fact an invitation for TVNZ to shoot itself in the foot. 

Our state broadcaster operates with one hand tied behind its back at the best of times. The mixed model that requires it to be mindful of public broadcasting requirements and programming  and at the same time be commercially successful and return a healthy profit to the government, is as daft as claiming someone’s a little bit pregnant. You can be a successful public broadcaster; you can be a successful commercial broadcaster. You can’t do both successfully because their aims and objectives are antipathetic.

Every viewer who switches to TVNZ7 is a viewer who isn’t watching TVOne or TV2. Why on earth would TVNZ  encourage people to switch to it? That would be commercially irresponsible. It’s also a dilemma the network faces every time it puts a public service programme to air, which is why most of them are broadcast in the dead of night or on Sunday mornings. The programmes that make up good public service broadcasting are in the main programmes that networks believe would spell death to the ratings. Read the rest of this entry »

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