Brian Edwards Media

Why Media Training?


Imagine you’ve never played tennis. You’ve never even held a racket in your hand. Then one day, out of the blue, you’re asked to take part in a singles match at Wimbledon. Your opponent is Roger Federer. And just to make things more interesting, whoever loses pays the winner $500,000.

You’d have to be mad, wouldn’t you? Yet the vast majority of people in business are quite happy to front up to media interviews without any experience or training in this sort of combat and with much more at stake than just money – their organisation’s and their own reputation. After all, they tell themselves, ‘It’s just a conversation.’

It isn’t.  For one thing, you’ve got to make your case in a matter of minutes -seconds in the case of television news –  regardless of the complexity of the issue. Very few people have the verbal skill, the confidence or the presence of mind to present a reasoned and persuasive argument in one or two minutes, let alone in an alien environment, confronted by a hostile professional interviewer, and in  the unseen presence of perhaps several hundred thousand people.

Yet an unsuccessful interview can be extremely damaging both to you and your organisation.  So before you even think of taking part, you need to learn the rules of the game, get in some practice and even up the odds. You need a coach!

Not just any coach, but a pro who’s worked in every branch of the media –  print, radio, television.  Someone you’ve heard of. Someone who’s got a reputation in the business. Someone who’s been an interviewer and understands the interviewer’s psyche. Someone who may well have trained the person interviewing you. Let’s call a spade a spade – what you  need is a gamekeeper turned poacher. Or maybe two or three.

That’s exactly who we are and that’s exactly what we offer. It doesn’t take long and it doesn’t cost an arm and a leg.

So before you decide to front up to Sean Plunkett, Mike Hosking, Mary Wilson, Paul Henry, John Campbell, anyone from Fair Go, TV News, your local newspaper, even that deceptively dangerous publication, the suburban throwaway, contact us.  You won’t regret it.


We’re the best!