Brand marketing is noticing the “App-advertising” business. In its simplest form, app advertising uses applications to deliver brand messages, content, or functionality.
The app is an excellent tool if you want something affordable, easy to use, and offers a significant return on your investment (ROI). You must know a few critical things whether you are new to app-advertising.
App advertising extends beyond mobile
You may wonder where Web apps will take your business. You probably interact with technology more often than you realize, whether it’s apps for iPads, netbooks, or TV set-top boxes.
Browser-based app advertising is the most promising method, considering that nearly 2 billion browsers are in use worldwide.
App-advertising delivers value
Web apps can be used alongside more established marketing tools or as a replacement. Businesses can, for example, share promotional incentives through a Web application. When acquiring new customers, Web apps are free to existing users. This is a cost-effective alternative to traditional direct marketing methods.
Brand recognition is a no-brainer: A Web application that remains in the user’s browser, regardless of where they go on the Web, can be more effective than search engine marketing or online banner ads.
Apps can be shared through online stores like Add-ons for Firefox and Apple Web Apps.
App advertising can be measured
Measuring is the lifeblood of marketers. Before you launch a Web application, ensure it meets your business goals and delivers an engaging user experience. Answer these questions for business owners:
What do you want to achieve with apps? Brand awareness? Engagement? Engagement?
What is your best content? What is breaking news? E-commerce? Social media?
What topics can your organization claim expertise in?
What type of functionality would better help you communicate your content?
App-advertising can be cost-effective
App advertising is a great way to reach new customers without spending much money.
There are many options for business owners to create custom apps. These range from free solutions like Widgetbox or the platform Conduit to low-cost ones like KickApps. These platforms are free and easy to use. No technical knowledge is needed.
App-advertising shares your best content
Content is a critical component of the best apps. The best apps aren’t one-dimensional or flat; they provide contextual and interactive content that customers already want.
The Coca-Cola Zero App was recently shown to over 1 million users in a single day. Within ten days, it had reached 80 million people and nearly 1,000,000 minutes of viewing time combined.