Take a look around: how many people are using their phones right now? You can’t walk more than a few feet without seeing someone texting or using social media.
” Mobile moments” occur all around us. Using your smartphone or tablet has become the norm, whether in a taxi, a business meeting, or even at a dinner party.
Some businesses, despite the fact that mobile devices have become a part of our daily lives, are resisting or not fully integrating mobile components into their marketing and communication strategies. Businesses that ignore this channel miss out on a great opportunity to engage current and future customers, generate interest, and generate sales leads.
Integrating a mobile strategy into your overall marketing plan may be overwhelming, but if you start slowly, you will ensure that you don’t miss the mark.
The following tips can help you integrate mobile marketing into your marketing plan and maximize its potential for building meaningful connections with customers and consumers.
1. Show that you care about your customers
According to a Mblox study, only 36% of consumers believe that businesses provide excellent customer service and engage with their clients correctly. In contrast, 73% of companies believe they offer great customer service. This is a significant gap in perceptions.
Mobile communications are a great way to bridge this gap.
When your company begins to focus on mobile marketing, it is important to take into account your customers’ demographics and communication preferences. Mobile marketing allows you to engage your audience in a contextual way, and you can make the most of this engagement.
Three ways to increase customer satisfaction
A. Know your customer’s communication preferences
You should confirm with your customers how and how often they want to be contacted. Then, research and create a communication strategy based on your findings.
The most popular and reliable mobile messaging format is SMS. The personalization of SMS and the trust that people place in it translate into acceptance of your approach as a trusted vendor. Most mobile users expect brands to provide personalized content, regardless of whether they are physically present or not.
B. Take advantage of the trust and need for quality content.
Constantly bombarding consumers with irrelevant content is counterproductive. Because of the vast amount of data available, mobile offers more personalization options than other platforms, such as the Web or email.
Make sure your outreach captures “mobile moments” by using targeted, personalized content. This will complement your customers’ moments in both their physical and digital worlds and turn them into mobile opportunities.
C. Engage them on their terms
Mblox’s research found that 58% of businesses use mobile to engage consumers. This could be through an app, push notification, social media, SMS, or any other platform. However, it’s not always the best way to communicate with a mobile. Consumer preferences can vary, not only between individuals but also depending on the time of day and the type of company they deal with.
Don’t limit yourself to one communication method. Include them all based on what your customers want. Think about how you can integrate these methods to improve your customer’s experience on their terms. Savvy marketers will consider their customers’ experiences to offer benefits at a particular mobile moment.
2. Make your content engaging
As companies realize the ROI and value of mobile, they will integrate it more into their marketing campaigns. You can engage your customers with your mobile content by using various tactics.
- Keep the messages short and simple.
- Create custom content to provide your customers with unique facts, tips, or benefits.
Mobile marketing is a paradigm-shifting phenomenon, as consumers are now defining how businesses can get more value out of their interactions. Consumers want personalization, context, and content. You can do this in a creative, dynamic, and new way.
3. Mobile location data can be used to improve customer engagement
Mblox’s survey found that 80% of respondents would be willing to share their location with brands to receive push or SMS messages. Customers are eager to exchange location data for valuable services with trusted brands. Campaigns using location-based targeting outperform those that don’t.
Businesses can target their content to specific audiences by using smartphones’ GPS features. Customer’s acceptance of mobile location data to improve customer experiences is increasing consumer satisfaction.
Companies can create their own mobile data-based customer satisfaction and loyalty programs. Analyzing shared data such as geographic location, mobile-centric surveys, or even the type of handset operating system (Android vs. iOS) can provide valuable indicators to determine how consumers would like to be engaged through mobile.
Geo-location data and mobile behavior are relatively new sources of information for marketers. However, they have already changed the way they communicate with their customers. If this data is tracked and managed properly, it can provide valuable insight into customer interests. You can use those insights to determine how you will engage with consumers at that moment.