Peter Drucker, a management theorist, famously stated that “what gets measured gets managed.” This is […]
Recent Articles
Terms, Shmerms! Facebook Usage Policy: Why Businesses Can’t afford to be distracted by it
Understandably, there has been much controversy in recent months about Facebook’s misguided attempt to modify […]
Business agility is the new norm
When we discussed agility a year ago, we were focused on the market: Can our […]
How to Survive & Thrive instead of the CMO: For Whom The Bell Tolls
Since the early 1990s, when Mark Mears and Phil Gospels-Strumpette of Coca-Cola, respectively, were the […]
Want to Get Real Business Results from Facebook? Run a Social Campaign
Editor’s Note: At the time of publication, Facebook had already implemented the mandatory Timeline update. […]
What does Web 2.0 mean for your business
Web 2.0 is a topic that has been discussed by many. Others say the principles […]
The only four-letter word you want in your business vocabulary: Test
Any direct response campaign or business is not complete without testing. Testing is essential to […]
Is Your Business Customer-Focused
We all know the statistics: a customer who has had a bad experience will tell […]
Avoid these six ‘kisses of death’ in business development to keep your marketing funnel alive
A marketing funnel appears linear when viewed from a distance. The funnel shows the customer […]
How to find business growth opportunities within your competitive landscape
Global pandemics have pushed digitalization to new heights. Online was booming, even though offline industries […]