Over 50% of consumers start their search for new businesses or services online. Almost every […]
Recent Articles
Social Media Marketing Success: The Liquor Store Model
I run a liquor shop in a small city, and this is an excellent model […]
Niche positioning: Reasons why smaller can be better
Companies or individuals investing in new ventures don’t like to be too narrow with their […]
Steps for Changing Marketing Capabilities Today
Business leaders are making significant strides to transform their marketing strategies in order to respond […]
Alignment, Analytics, and Strategic Speed: How to Maximize the Value of “Strategic Speed”
One of the companies with which we work is planning to change the way Marketing […]
Marketing Challenge: When It’s Best NOT to Blog
Blogging is ubiquitous. Marketing experts, the media, and the influx of books on business blogging […]
Geolocation marketing: How to stand out
When searching for local services and products, more Americans are using mobile devices rather than traditional computers. […]
How to build a strong online reputation
Many business owners are feeling completely helpless in the face of online review sites that […]
Design: A New Corporate Marketing Strategy
Many marketing executives believe that the success and growth of companies like Dell are due […]
How to Hire a Social Media Strategist
Social networking has become a part of marketing, but it is not always obvious who […]