What every new business should know about Google’s ranking of names

Google Reputation management is one of the most popular Online Marketing niches. Whether your brand is on the web or not, it will still be Googled.

Before you select your brand or business name, it is essential to understand how Google ranks and rates personal and company names.

Some search results are ‘noticeable. Some search queries are so precise that it is almost impossible to guess what the Web searcher wants

Google has identified three possible interpretations of search queries based on information leaked about Google guidelines.

Sometimes, Google will not suggest a meaning even if the word I  is ambiguous or has multiple possible implications. One purpose will dominate the first page of the results.

Before you choose a brand name, ensure there are no “obvious search results”  for the keyword. You can do this easily: Do a quick Google search on the word you want to use as your brand name. You will find the “dominant meaning” of the search term on the first page. For example, “people.”

If you start a company called “People Vacations,” it will not be ranked for the term “people,”  as shown in the example above.

“generally known” does not mean “obvious”

Some brands have managed to make generic words brand-specific. If you search for “,” there will be no mention of the Amazon River. No matter how biased the results may be, general knowledge doesn’t affect search results.

Google will not always prioritize a more popular or likely search result when no apparent dominant search term exists.

In other words, the common will not necessarily be ranked higher than the minor interpretation (especially if it is a brand).

What is your first association with the name Armstrong, for example? Tour de France? Space? Moon?

Google believes that you’re not looking for Neil Armstrong or Lance Armstrong. It’s more likely that you were searching for Armstrong Atlantic State University Savannah, Armstrong Atlantic State University Savannah, or flooring and ceiling products.

This is an excellent example of a search result that gives you a choice that’s not so obvious (because your original intent was unclear).

Why does Google bump the weird results up to the top when the other effects are apparent?

This is because Google tends to favor brands and is likelier to suspect navigational intent (go rather than know) instead of informational goals.

It is much easier to rank in SERPs when no dominance exists for a particular keyword. You only need to create a strong brand.

Your brand and name should stick together

It is unnecessary to be famous to dominate the search results for your name on Google. You only need a unique domain name.

You may not be able to create a moniker online if you have a name that is a standard English or celebrity name.

Google offers a solution: If you make your name and brand name go together, you can instantly dominate the interpretation.

This is from the Google rating guidelines mentioned above:

Google does not know the name of the Dave Jones the user wants. The particular query “ave-jones-codemonkey” (English (UK), however, does have a clear predominant interpretation.

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