Many small and medium-sized businesses (SMBs), even though the Web has been around for nearly 20 years, still have an ineffective, limited online presence. This wouldn’t have been a problem if the Internet had not long since replaced the Yellow Pages as the primary source of business information.
Based on an analysis of 1 million SMB sites worldwide, the SMB DigitalScape Data from vSplash shows how poorly equipped SMBs are for the digital age.
We’ll examine the reasons why SMBs fail online and the alarming findings.
Not Built Right for Mobile Devices
93.3 percent of SMB sites are not mobile-compatible, and they will not render correctly on mobile devices, including smartphones.
There is a growing gap between the digital presence of SMBs and consumer adoption. The consumption of Internet content is rapidly shifting from desktops to portable devices. It is, therefore, critical that your website is optimized to fit the smaller screens on tablets and smartphones.
Many people will want to access your website on the move. Making sure your site is mobile-friendly will introduce your business into the growing mobile market.
Social media (anti-social)
80.5% of SMB websites do not have social media links, such as Facebook, Twitter, Pinterest, and Google+.
You may not have connected your social media profiles to your website, which is the most important source of traffic for your social presence. Social media marketing is a powerful tool if you have an audience to engage.
The idea is to manage a specific part of your site (e.g. If you write a blog or add a new team member, your website management software should automatically share it on social media.
On 74.7% of SMB websites, there is no email link for customers to contact them.
Email is convenient because it is instantaneous and provides (often) instant satisfaction. This convenience is lost if you don’t have an email link on the homepage. You’re also missing out on opportunities: questions from customers or partnership opportunities from businesses never reach your inbox.
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65.7% of SMB websites do not have a way for consumers to fill out a form to get information.
Only one-third of SMBs are implementing this helpful and necessary step. These forms should be connected to a CRM system, an email system, and an ecommerce platform so that leads are not only collected but also prepared for SMB owners to contact in order to generate business.
E.T. You Can’t Call Home
60% of SMB websites do not list a local or toll-free business number on their homepage.
Even though email is the most popular form of communication, some questions can be better answered over the phone. Making phone calls from your homepage can make customers feel more comfortable. Not listing a number on your website may raise questions about legitimacy.
SEO is a struggle.
Search engine indexing is lacking for 56.3% of SMB websites.
Does it exist if you have a site and nobody can find it? Search engines will account for a significant portion of your website traffic.
All of these elements are necessary to drive traffic to your site. These tactics will make your website more search-engine friendly and increase your ranking. This will allow your business to get the exposure it needs.