Brian Edwards Media

Brian Edwards and Judy Callingham offer professional and effective media training for people in both the private and public sectors.
Find out more

Search Site

Old Gent gives Gratis Advice to Young Boxer

IMG_0979

I abhor the ‘sport’ of boxing but it would be graceless of me not to congratulate Joseph Parker on his World Championship win last night. I did not watch the fight but I have seen numerous television interviews with this modest and entirely charming young man and I congratulate him wholeheartedly on this remarkable achievement.

So in the highly unlikely event that you read this post, Joseph, here is a piece of well-meant advice from an elderly gentleman who still has a few brain cells left: Take the money and run!

Cheers!

1 Comment

Memo to National Party Caucus: Please Pick Bill. Please, Please, Pretty Please!

Bill English

I like Bill. Bill is just great. Really, really great. And – sorry to blow my own trumpet – but if anyone should know, I should. Well, me and Judy really – the team that brought you Helen Clark. Back from the dead, some would say, but I couldn’t possibly comment. Anyway, back to Bill. Did I say Bill was great? What an understatement! Bill is stupendous, charismatic, a master of oratory and, no point in denying it, a real stud. The stats never lie. And here’s the thing: I’m a dyed in the wool Labour man. A socialist, to be strictly accurate. So this is really tough for me to have to say. But hey, truth is more important than politics. And it will out. Bill is supercalifragalistic, expial… Oh never mind. Bloody brilliant on the box too. And if anyone should know, I should. Did I say that already? Never mind, the truth will out. And here’s the acid test: if I had to choose between watching a 45-minute interview with Bill on some TV show on Sunday morning and watching Paula Bennett figure skating naked on ice, I’d pick Bill. And so would Judy. Charisma, mastery of the language, sex appeal. It’d be riveting, wouldn’t  it? Think of Bill as a rivet: solid, reliable, holding things together, grey-coloured. So please, please, please pick Bill to lead you into the next election. If only to please me and Judy and Labour Party voters from the Cape to the Bluff. Bill’s your man. And mine. Thanks. Brian

10 Comments ,

A Media Trainer Muses on John Key, Helen Clark and the Nightmare Prospect of New Zealand under Paula Bennett

John Key

Being a media trainer is a bit like being a singing teacher.You have to have a very good ear. It’s not merely about being able to correct glaring examples of poor pronunciation, diction or tone. John Key’s tendency to insert a ‘sh’ into certain words usually before a ‘t’, producing a somewhat Germanic ‘sch’ sound (Aushtralia), and Helen Clark’s rather mannish tone and overly forceful delivery both invited derision and had the potential to prematurely end their stellar careers.

I once had the opportunity of giving a few pointers to John Key on his interviewee performance. TVNZ had decided to arrange some interview training for its high-profile newsreaders, including Simon Dallow. Each had to arrive with a guest of their own choosing, whom they would interview under the critical eye of Brian Edwards and Judy Callingham. Simon introduced us to his choice of interviewee, a chap called John Key, whom I had not only never met, but never heard of. Read the rest of this entry »

12 Comments , , , , ,